The year of HDTV
March 26th, 2005
While I still don’t have an HD set, I do get HD service. And frankly everything looks better in HD, even on your run of the mill TV circa 1999. So I end up watching the HD feed instead of the static filled standard feed.
I happened to catch my first commercial in HD. It was bright and immersive and entertaining and it was in in full wide-screen beauty. It was for the iPod shuffle.
I was somewhat disappointed that the commercial came from a technology company, especially one that is pushing HD technology and not some average company with some average product. It really would have been a tell-tale sign that HD had fully arrived if it was a commercial for some feminine hygiene product or sox or something totally mundane.
A few commercials later I saw another. It was for the network I was watching. They were touting their HD feed.
Is it really that hard to adapt to and adopt HD? Can’t we all just get on THIS bandwagon?!
I realized that even the commercials for HDTV programs aren’t even in HD. So they spend time and energy into editing and producing HD content and then downgrade it just for the commercial. Why? Instead of catering to the old school just find some sort of middle ground where the new school can enjoy the benefits of rich content with the caveat of text and other essentials adhering to the old school restrictions and limitations.
Until all the commercials on the HD stations are in HD, I’m just going to skip over them on my DVR. SO THERE!